We are giving :: gift wrapping + free shipping on orders over $170 :: no code needed :: until Mon 14 Dec midnight

Simple clothing styles that fit real women

Look fabulous and feel confident

Shop now

timeless styles

simplify your wardrobe

made in Australia

THE PROBLEM WITH WOMEN'S CLOTHING

You want clothing that is going to fit and flatter you 
so you look fabulous and feel confident no matter the situation.

The problem is most mass produced clothing leaves the majority of us feeling fat and frustrated.
This is why most women have lots of ill-fitting clothes just sitting in their wardrobes. Unworn.
It's wrong. It shouldn't be like that.

It's time we as women have clothing that is designed for real woman.

INTRODUCING - WOMEN'S CLOTHING MADE BY A WOMAN - DESIGNED TO FIT REAL WOMEN

FIT MATTERS

HOW IT WORKS

1. Find your Styles

Find flattering and forgiving styles
Simple styles to suit your shape

FIND YOUR STYLES

2. Find your Fabric

Find fabrics that look & feel gorgeous
Wash & wear
Mix & match

SHOP NOW

3. Find your Fit

Find the fit to suit your body
Fit 1 Classic Fit
Fit 2 Bosom Fit
Fit 3 High Neckline Fit
Fit 4 Belly & Bottom Fit
Look fabulous & feel confident

FIND YOUR FIT

FIND YOUR SIZE

We have developed Josephene sizing to fit real women with real bodies

Josephene Sizing = general Australian sizes
Size XS = 6 - 8
Size S = 8 - 10
Size M = 12 - 14
Size L = 16 - 18
Size L/XL = 20 - 22
Size XL = 24

SHOP NOW

LUCIA SHAPED TOPS

Basics $159

FIT 1 Classic Fit
FIT 2 Bosom Fit
FIT 3 High Neckline Fit
FIT 4 Belly & Bottom Fit

SHOP TOPS

Statements $179

FIT 1 Classic Fit
FIT 2 Bosom Fit
FIT 3 High Neckline Fit
FIT 4 Belly & Bottom Fit

SHOP TOPS

Luxurious $199

FIT 1 Classic Fit
FIT 2 Bosom Fit
FIT 3 High Neckline Fit
FIT 4 Belly & Bottom Fit

SHOP TOPS

LULU SWING TOPS

Basics $179

FIT 1 Classic Fit
FIT 2 Bosom Fit
FIT 3 High Neckline Fit

SHOP TOPS

Statements $199

FIT 1 Classic Fit
FIT 2 Bosom Fit
FIT 3 High Neckline Fit

SHOP TOPS

Luxurious $219

FIT 1 Classic Fit
FIT 2 Bosom Fit
FIT 3 High Neckline Fit

SHOP TOPS

AMARA MIDLINE CARDIES

Basics $199

with 3/4 sleeves or
full length sleeves

SHOP CARDIES

Statements $219

with 3/4 sleeves or
full length sleeves

SHOP CARDIES

Luxurious $239

with 3/4 sleeves or
full length sleeves

SHOP CARDIES

AMARIS LONGLINE CARDIES

Basics $219

with 3/4 sleeves or
full length sleeves

SHOP CARDIES

Statements $239

with 3/4 sleeves or
full length sleeves

SHOP CARDIES

Luxurious $259

with 3/4 sleeves or
full length sleeves

SHOP CARDIES

AVIVA DRESSES

Basics $239

FIT 1 Classic Fit
FIT 2 Bosom Fit
FIT 3 High Neckline Fit

SHOP DRESSES

Statements $259

FIT 1 Classic Fit
FIT 2 Bosom Fit
FIT 3 High Neckline Fit

SHOP DRESSES

Luxurious $279

FIT 1 Classic Fit
FIT 2 Bosom Fit
FIT 3 High Neckline Fit

SHOP DRESSES

ARIA DRESSES

Basics $239

Relaxed Fit

SHOP DRESSES

Statements $259

Relaxed Fit

SHOP DRESSES

Luxurious $279

Relaxed Fit

SHOP DRESSES

ADD ACCESSORIES - CREATE MORE OUTFITS

Small Earrings $19

Give your outfit a lift with
Handpainted Metal Earrings

Shop Accessories

Large Earrings $39

Make an outfit statement with
Handpainted Metal Earrings

Shop Accessories

Jersey Belt $59

Create a more defined shape with
comfortable Jersey Belts

SHOP ACCESSORIES

O Necklace $39

Complete your outfits with
Jersey Strand O Necklaces

SHOP ACCESSORIES

Dramatic Ruffle $99

Add an element of drama to your outfits with
the Dramatic Ruffle

SHOP ACCESSORIES

Loop Scarf $59

Add warmth to your outfits with
versatile Loop Scarves

SHOP ACCESSORIES

JOSEPHENE SIGNATURE HANDBAGS

Ruffle Clutches $59

Give your outfits the finishing touch
with Ruffle Clutches

SHOP HANDBAGS

Josephene Signature Handbags $239 - $279

Three sizes
Shoulder strap
Washable

Shop Handbags

Josephene Signature Handbags $279 - $299

Two sizes
Adjustable strap
Washable

Shop Handbags

Simple styles

Simple outfits

Mix & match wardrobes

WE'VE MADE IT SIMPLE - SIMPLE DESIGNS to MIX & MATCH IN YOUR WARDROBE

Shop Tops
Shop Cardies
Shop Dresses

Enjoy how good your clothing can make you feel

Timeless styles

Find styles you love -  fill your wardrobe with mix & match pieces 

Simplify your wardrobe

Buy quality staple pieces in several fabrics - wear them often

Dress effortlessly

Get dressed & get on with your day - feel fabulous

SHOP NOW