The problem with most women's clothing
You want clothing that is going to fit and flatter you
so you look fabulous and feel confident no matter the situation.
The problem is no matter your size, your height or your shape,
most mass produced clothing can leave you feeling frustrated.
It can make you feel like there is something wrong with your body.
Truth is, your body is not wrong. The fit of the clothing is wrong.

Fit matters
At Josephene, we know that every day you want to get dressed easily, look fabulous and feel confident. In order to do that, you need clothing that fits and flatters you. And yet, you have lots of ill-fitting clothes just sitting in your wardrobe, unworn. It's wrong. It shouldn't be like that.
We believe that is a waste of your precious time, money and effort. We understand how this impacts on how you feel, and in turn, how you present to the world, which is why we have developed Josephene clothing styles that fit real women.
Introducing Jo Lucchesi
With 30 years in the Fashion Industry, Jo Lucchesi brings her expertise in solving fit challenges.
Making clothing to fit you beautifully is what Jo does, so you look fabulous and feel confident.
Women's clothing designed & made by a woman to fit real women.

Where you can shop with Jo Lucchesi

Drinks & Dresses
With Jo to guide you in
styles, fabric, colour and fit,
with the current Josephene Collection,
and with a glass of bubbles,
what a beautiful way to shop!
a. Click on DRINKS & DRESSES button
b. Choose a location, date & time
c. Show up & let Jo serve you
The Josephene way to shop

1. Find your Styles
Find styles that are flattering and forgiving for your body shape

2. Find your Fabric
Find mix & match fabrics
that feel wonderful to wear,
from soft & drapey or structural,
in light, medium & heavy weight jersey

3. Find your Fit
Find the fit for your body:
Fit 1 Classic Fit,
Fit 2 Bosom Fit,
Fit 3 High Neckline Fit or
Fit 4 Belly & Bottom Fit
LUCIA SHAPED TOPS

LUCIA In Essential Fabrics $159
FIT 1 Classic Fit
FIT 2 Bosom Fit
FIT 3 High Neckline Fit
FIT 4 Belly & Bottom Fit

LUCIA In Elevated Fabrics $179
FIT 1 Classic Fit
FIT 2 Bosom Fit
FIT 3 High Neckline Fit
FIT 4 Belly & Bottom Fit

LUCIA in Luxurious Fabrics $199
FIT 1 Classic Fit
FIT 2 Bosom Fit
FIT 3 High Neckline Fit
FIT 4 Belly & Bottom Fit
LULU SWING TOPS
AMARA MIDLINE CARDIES
AMARIS LONGLINE CARDIES
AVIVA DRESSES

AVIVA in Essential Fabrics $239
FIT 1 Classic Fit
FIT 2 Bosom Fit
FIT 3 High Neckline Fit

AVIVA in Luxurious Fabrics $279
FIT 1 Classic Fit
FIT 2 Bosom Fit
FIT 3 High Neckline Fit
ARIA DRESSES
ADD ACCESSORIES - CREATE MORE OUTFITS

Dramatic Ruffle $99
Add an element of drama to your outfits with
the Dramatic Ruffle